THE INDUSTRY’S ANSWER TO
1ST PARTY DATA ACTIVATION

Enabling interoperability across
the advertising system

The AUDIENCES Difference

  • AUDIENCES IS NOT A DATA PROCESSOR

WE ARE AN APPLICATION INSTALLED INTO YOUR CLOUD INFRASTRUCTURE

Over £1 Billion in Wasted Ad Spend - Advertising Is Starved Of 1st
Party Data

"Less than 3% of media purchased is informed by 1st party data"

Dentsu say 3%
Publicis say 3%
GroupM say 3%

THE FUTURE OF CLAN COLLABORATION

Enabling retail media at scale

Why are organisations failing to use 1st party data?

We use 1st party data because...

Data security
Data privacy
Data privacy
CPO says no
Infosec says no
Too much resource
Too expensive
Data duplication
Takes too much time

The 1st Party Data Revolution

Hear from the team on why being able to use you first part data is long over due.

Why your team will love AUDIENCES

Fast to Implement
Installed within weeks not months or years! Start next quarter.
Secure within your Cloud
Audiences is deployed natively within your cloud environment
Privacy
Data privacy has become an important area for brands to maintain positive conduct & perception.
Cookieless
By leveraging your 1st party customer data AUDIENCES is naturally cookieless.
Real-time
AUDIENCES reads directly from your data enabling it to have a real-time view.
Automated
Create, manage, publish, and clone audiences from within the application.

DOWNLOAD OUR WHITEPAPER - 1st Party Customer Data for Advertising

or get in contact today for a free demo

Insights

The Future of data activation in the cloud-native era - Snowflake, AUDIENCES, IPG and others in conversation

ATS panel

Industry

AUDIENCES at ATS London - Speaking with Snowflake, IPG and more

ATS

Industry

Marketing Week Awards - AUDIENCES & Saga shortlisted

Industry
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tel: +44 (0) 1748 348 247
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