First-party data activation
Less than 3% of media spend is informed by first-party data.
Not because brands don’t value data but because activating it safely, at scale, is still broken.
AUDIENCES pioneered the in-cloud model for first-party data activation enabling brands and data owners to activate their customer data in real time, without moving it.
AUDIENCES pioneered the in-cloud model for first-party data activation enabling brands and data owners to activate their customer data in real time, without moving it.
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3%
100%
Data stays in cloud
0
Data tax. Ever.
+3.4x
ROAS improvement
-42%
CPA
Our Approach
Built differently, by design.
Five principles that make AUDIENCES fundamentally different from every other data activation platform.
Inside your cloud
AUDIENCES is deployed entirely within your cloud environment. Data never leaves the organisation.
Privacy-first, post-GDPR
Built for a world where regulation is non-negotiable, not retrofitted to comply.
Signals, not datasets
We distribute insight, not raw data, removing privacy, security and operational risk.
No data tax
Flat pricing. No volume-based or usage-based penalties for activating your own data.
Independent by design
No bias toward IDs, media platforms or walled gardens. Decisions aligned only to the brand.
How it Works
Activate data where it already lives.
Most activation models require data to be exported, duplicated and processed elsewhere.
AUDIENCES operates entirely inside your cloud enabling real-time activation while keeping the brand as the data controller.
AUDIENCES operates entirely inside your cloud enabling real-time activation while keeping the brand as the data controller.
1
Connect your data
Your first-party data stays in your cloud. We deploy to where it lives.
2
AUDIENCES activates
We process signals inside your environment. Real-time. Secure. No data movement.
3
Media performs better
Audiences reach the right platforms. You see results. No middlemen taking a cut.
Watch
The first-party data revolution.
The industry spent a decade trying to make data sharing safer.
The real breakthrough was removing the need to share data at all.
The real breakthrough was removing the need to share data at all.
Why only a fraction of first-party data is used today
Why exporting data creates risk and delay
How in-cloud execution changes what's possible
Ready to start? Who we help
AUDIENCES is built for the entire first-party data ecosystem.
We work with brands, publishers and data owners who need to activate data securely without moving it.
For Brands
For Brands
Activate first-party data without increasing risk.
For Retailers
For Retailers
Turn customer insight into performance across media and commerce.
For Retail Media
For Retail Media
Power retail media networks without exporting data.
For Publishers
For Publishers
Monetise insight to support independent journalism without compromising audience trust.
For Platforms (SSPs and DSPs)
For Platforms (SSPs and DSPs)
Enable first-party activation without becoming a data processor.
For Data Providers
For Data Providers
Distribute value, not datasets. Your data is valuable because it’s trusted.
Fresh Thinking
Latest Insights
Fresh thinking on first-party data, audience strategy, and the trends shaping smarter marketing.
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Ready to activate your data?
Join the brands already transforming their media performance with first-party data activation that stays inside your cloud.