Segment your audiences with ease

How AUDIENCES Works

It is the leading solution in enabling companies to use their 1st party customer data to drive advertising & marketing performance. Your customer data is a unique competitive advantage when it comes to advertising – enabling you to drive reach, sales, and efficiency.

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Deployed natively within your cloud environment
On-Premise

Data and Intelligence

Deployed in the brand’s data environment, enabling fast & secure access to all 1st party data & intelligence

Data

Aggregate key data and intelligence for Advertising in one dedicated location in your brand’s data environment

Builder

Clean and simple interface for building your client’s customer-data driven audiences

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Connector

Continuously process and upload their audiences to their priority Advertising Platforms
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Marketing & Advertising

Activate in standard campaign workflows, alone or combined with existing audiences
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Hear from Ben Day at Saga plc

Benefits of a cloud native approach

Real-time
AUDIENCES reads directly from your customer data tables enabling it to have a real-time view of data attributes, enabling dynamic segmentation to underpin audience creation and updates - As your customer data evolves so do the audiences that you share with advertising & marketing platforms
Cookieless
By leveraging your 1st party customer data AUDIENCES is naturally cookieless. Identity is handled deterministically via identifiers such as email address, telephone number and/or the wider variety of match keys available within the advertising & marketing eco-system
Automated
Create, manage, publish, control and clone audiences from within the application. Built with data oriented marketers and marketing orientated analysts in mind, AUDIENCES provides a balance of templated processes and custom controls
Privacy
Consent is built into all AUDIENCES components, providing brands complete control of how their customer is used and enabling changes in consent at the customer level to be reflected in real-time
Fast
Implement AUDIENCES in less than 4 weeks and accelerate towards activation of 1st party customer data, extensible data schemas and connectors enabling activities to scale in sophistication and volume over time
Security
Inheriting the information security standards & protocols of your cloud infrastructure AUDIENCES is built to live natively within your enterprise environment and conform to existing governance

The AUDIENCES Approach

Activate in 3 weeks
Control like never before
Agency can plan like never before
Compliance and privacy
Leverage you data asset like never before
Leverage your tech investment like never before

Insights

Marketing Week Awards - AUDIENCES & Saga shortlisted

Industry

Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV

Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives

Industry

Parkdean Resorts nominated for best Data-Driven Marketing campaign

AUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!

Industry
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tel: +44 (0) 1748 348 247
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