Addressability in digital advertising has been subject to significant disruption, with consumer sentiment, regulation and fundamental changes in how browsers & apps handle identifiers. In parallel brands have accelerated their ability to collect and manage 1st party customer data presenting the opportunity for advertisers to leverage their own intelligence for competitive advantage in media buying.
AUDIENCES is novel in enabling brands to leverage their 1st party customer data from within their own cloud infrastructure allowing them complete enterprise control and governance, critical for information security & privacy compliance and accelerating the path to activation.
It was against this backdrop that AUDIENCES was conceived and fast became the leading cloud native solution in delivering first party customer data to advertising & marketing platforms.
We're a team of world-class advertising, marketing, and technology professionals. We have a passion for data and helping our clients activate it fast in their chosen advertisers or mar-tech stack
With a relentless drive for innovation and a deep understanding of the evolving digital marketing landscape, AUDIENCES is changing the way that today’s organisations leverage their customer data.
Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives
IndustryAUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!
IndustryLeading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.
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