Marketing Week Awards - AUDIENCES & Saga shortlisted

We are excited to announce that Saga and AUDIENCES have been shortlisted for the prestigious Marketing Week Awards 2025 for the Best Use of Segmentation, Targeting & Positioning. Other brands shortlisted in this highly competitive category include Uber, HelloFresh and iD Mobile.

Driving multi-million pound incremental sales through cutting edge use of 1st party data Saga were able to leverage innovative channel strategies across CTV, social & search. Working in deep partnership with iProspect activation was driven at scale and impact measured & optimised throughout.

Exerpt from the shortlisted entry:

Saga Cruise, a luxury boutique cruise provider for the over-50s, embarked on a strategic marketing transformation to evolve into omnichannel powerhouse. Historically reliant on brochure-led marketing, Saga sought to attract younger first-time buyers and needed to undergo a bold data-driven digital transformation.

Harnessing rich first-party data, Saga created high-value customer segments based on LTV and customer journey stage. These insights fuelled a digital-first strategy, enabling personalised activation across connected TV, social and search.

The results were striking. In 2024, Saga Cruise achieved their fastest-selling season ever, surpassing the 2024 season target six weeks early and increasing online bookings by 6% YOY.  A strategic shift in budget saw a 58% increase in ATL and digital and a 7% reduction in CPA.

Following the recent win of the silver at the Performance Marketing Awards for the ‘Best Use of Data & Insights’ category. Looking forward to joining everyone for the Marketing Week Awards ceremony in October - Good luck to all shortlisted teams!

Leading advertisers & publishers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.

Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.