After a long period of ambiguity and diversion Google yesterday announced that their browser Chrome will in fact continue to handle 3rd party cookies into the future
IndustryRob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it
IndustryIn this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data
IndustryCiaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.
IndustryMarketing and advertising technologies have long been associated with lengthy lead times... not AUDIENCES.
IndustryLeading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.
IndustryAUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!
IndustryAUDIENCES is excited to announce the completion of an investment round led by Haatch.
IndustryWith advertisers and publishers facing the increasing need to establish addressability across advertising mediums, industry leaders AUDIENCES & InfoSum
IndustryProtecting consumer privacy and the handling of data continues to be a defining factor in modern marketing on both sides of the Atlantic.
IndustryIn his article last month Tom Zawacki built the case for brands accelerating their 1st party data capabilities in the face of challenges across consumer privacy, customer engagement and marketing effectiveness.
IndustryNews broke last week of a lawsuit which pitted Saleforce against one it's former VPs of Product Management. The lawsuit relates to claims made at Salesforce's September 2022 Dreamforce conference that its new customer data platform “Genie” operates in “real time,” despite the technology not having real-time capabilities.
IndustryWith the adoption of GDPR & CCPA compliance, businesses have made significant investments in collecting and managing marketing permissions across their various channels and activities. Respecting customer's consent to be marketed to is at the forefront of the modern data-driven marketer's mind.
IndustryBrands are increasingly syncing their first-party data with TV platform registration data in a secure and GDPR compliant environment to reach existing or new customers.
IndustryThe industry has been rocked by the revelations exposed through the report from Adalytics
IndustryThe demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
IndustryThe team at AUDIENCES are leading a drive for donations at our local Mary's Living & Giving shop in aid of Save the Children
TeamExcellent update to Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'
TechA day of knowledge sharing, lunch and focussed client oriented sessions
PartnersOur partnerships leverage the combined media strategy, planning and buying expertise of agencies
PartnersBigger and better than we could have hoped for - Only question is where to place/mount/hang it...
PartnersThree UK leveraging AUDIENCES to drive 1st party driven search & social campaigns via Zenith
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