Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'

Excellent update to Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing' - Clearly positions why the AUDIENCES partnership with Dentsu is so powerful for advertisers looking to drive value from 1st party data

https://www.dentsu.com/reports/the_cookieless_world_2022_update

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AUDIENCES closes investment round led by Haatch

AUDIENCES is excited to announce the completion of an investment round led by Haatch.

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Strengthen lookalike with 1st party data driven seed audiences

Facebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.

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Rob McLaughlin

Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'

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