Utilising first-party data in retail enhances customer loyalty and retention
Using first-party data can significantly improve communication with healthcare professionals
Using first-party data is highly beneficial for marketing within financial companies
Travel organisations can significantly enhance customer loyalty through personalised travel experiences
See how AUDIENCES can help to maximise your advertising spend by giving you segments that deliver
AUDIENCES runs within your existing cloud environment, see the list of supported platforms and warehouses
AUDIENCES connects out of the box to all the major platforms
See real use cases our clients are using with Audiences
The launch of Apple's iPhone 14 Pro today with Three UK leveraging AUDIENCES to drive 1st party driven search & social campaigns via Zenith
Throughout 2022 retail media featured as a major trend and it only looks to continue through 2023 and beyond. Brands are increasingly looking to access these powerful networks of customers within a context which is primed for commerce.
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.
Advertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which
