AUDIENCES provides direct connections to 'CAPI' services, enabling advertisers to fuel their advertising activities with omnichannel data
IntegrationsConversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives
IndustryAdvertisers and publishers are increasingly turning to their 1st party data as the source of customer identity.
IndustryAdvertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which
IndustryAdvertisers have been grappling with the changing eco-system surrounding identifiers and specifically 3rd party cookies for several years now.
IndustryLaunched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.
IndustryA recent article in The Drum by Damon Reeve, CEO of Ozone, articulated a theme which has been core to our founding story at AUDIENCES. Reeve incisively makes the case that with it's changes to Chrome, 'Google is driving the digital change that GDPR couldn't'.
IndustryAddressable TV advertising continues to gain traction on both sides of the Atlantic and the latest research from the US only goes to demonstrate the impact it will have on media planning & activation.
IndustryA recent industry white paper & playbook from AUDIENCES partners Deloitte & Meta provide comprehensive frameworks that empower advertisers to build a first-party data strategy into their marketing mix.
IndustryRecent research from SimilarWeb (via Digital Information World) sees brands and their agencies embracing Snapchat, TikTok & Pinterest in the quest for reach and engagement with relevant audiences.
IndustryLeveraging 1st party customer data is an increasing priority for business-to-business (B2B) marketers, alongside their consumer oriented counterparts.
IndustryIncreasingly brands are able to leverage data to create predictive and performance enhancing models through the use of artificial intelligence and machine learning. AUDIENCES provides the fast-track for activating these model outputs across the advertising eco-system enabling these powerful insights to inform media buying at scale.
IndustryCreating cross-channel strategies which leverage a range of partners and publishers within each channel is a core element within media planning. Advertisers and agencies increasingly looking to 1st party data to secure their growth and effectiveness objectives and interoperability across channels and partners a powerful capability.
IndustryAUDIENCES is not a data processor - This singular fact has enabled many leading brands find a security & privacy compliant solution for getting 1st party data to advertising
IndustryAdvertisers are pushing to address the challenges of a changing digital eco-system. With addressability compromised by the depreciation of 3rd party cookies and wider industry change brands and their media agencies increasingly look to the role of 1st party data in driving performance.
IndustryWelcome to 2023. Still no hoverboards or alien invasion but in other areas the future is now.
IndustryBrands are increasingly looking to bring their 1st party data to advertising, driving addressability in digital. Most brands have a range of physical and digital data sets which are valuable sources for audience building and for marketers to leverage for performance.
IndustryThe 'similar audiences' and/or 'similar segments' features will be removed from Google Ads as of May 2023 and a host of new 1st party data hungry approaches are being promoted to provide marketers with powerful campaign tools to drive addressability.
IndustryBrands are increasingly feeding 1st party data into paid advertising, realising the benefits of exclusion, inclusion & look-a-like audiences.
IndustryThroughout 2022 retail media featured as a major trend and it only looks to continue through 2023 and beyond. Brands are increasingly looking to access these powerful networks of customers within a context which is primed for commerce.
IndustryFacebook and Instagram's parent company Meta this week was handed down a combined €400mn in fines in regards to breaching EU privacy rules. As widely reported, this action may influence how advertising across Meta's platforms leverages user data.
IndustryFacebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.
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