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Utilising first-party data in retail enhances customer loyalty and retention

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Using first-party data can significantly improve communication with healthcare professionals

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Using first-party data is highly beneficial for marketing within financial companies

Travel

Travel organisations can significantly enhance customer loyalty through personalised travel experiences

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The Future of data activation in the cloud-native era - Snowflake, AUDIENCES, IPG and others in conversation

ATS panel

Industry
AUDIENCES at ATS London - Speaking with Snowflake, IPG and more
Marketing Week Awards - AUDIENCES & Saga shortlisted
SAGA plc and AUDIENCES swoop to win Silver PMA

Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV

Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives

Industry

Parkdean Resorts nominated for best Data-Driven Marketing campaign

AUDIENCES are excited to announce that our client Parkdean Resorts has been nominated for the best Data-Driven Marketing campaign 2024 by Marketing Week!

Industry

Pets at Home shortlisted for prestigious DMA award in media strategy

Leading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.

Industry

The Activation [not Implementation] Timeline...Spoiler, it's less than 3 weeks

Marketing and advertising technologies have long been associated with lengthy lead times... not AUDIENCES.

Industry

How First-Party Data Is a Force for Reach and Scale

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data

Industry

AUDIENCES sketched across the legendary ExchangeWire Whiteboard

Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.

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