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Retail

Utilising first-party data in retail enhances customer loyalty and retention

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Using first-party data can significantly improve communication with healthcare professionals

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Using first-party data is highly beneficial for marketing within financial companies

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Travel organisations can significantly enhance customer loyalty through personalised travel experiences

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About AUDIENCES

See how AUDIENCES can help to maximise your advertising spend by giving you segments that deliver

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Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV

Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives

Industry
Parkdean Resorts nominated for best Data-Driven Marketing campaign
Pets at Home shortlisted for prestigious DMA award in media strategy
The Activation [not Implementation] Timeline...Spoiler, it's less than 3 weeks

Strategic partnership accelerates activation for publishers across North America

AUDIENCES is excited to announce an exciting strategic partnership with Leverage Lab a U.S. leader is the provision of audience data infrastructure

Partners

Google Cloud, AWS & Azure partnerships continue to strengthen

Advertisers and publishers are increasingly turning to their 1st party data as the source of customer identity.

Industry

AUDIENCES closes investment round led by Haatch

AUDIENCES is excited to announce the completion of an investment round led by Haatch.

Industry

Match rates and the truth about identity in 1st party data

As advertisers and publishers accelerate their activation of 1st party data AUDIENCES has had a front row seat for how the industry achieves match rates and can share key learnings to drive success.

Industry

InfoSum & AUDIENCES create industry leading integration & partnership

With advertisers and publishers facing the increasing need to establish addressability across advertising mediums, industry leaders AUDIENCES & InfoSum

Industry

Addressable Advertising Accelerates with AI & ML

Advertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which

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