Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV
Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives
Protecting consumer privacy and the handling of data continues to be a defining factor in modern marketing on both sides of the Atlantic.
IndustryAdvertisers have been grappling with the changing eco-system surrounding identifiers and specifically 3rd party cookies for several years now.
IndustryLaunched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.
IndustryA recent article in The Drum by Damon Reeve, CEO of Ozone, articulated a theme which has been core to our founding story at AUDIENCES. Reeve incisively makes the case that with it's changes to Chrome, 'Google is driving the digital change that GDPR couldn't'.
Industry
