Advertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which
IndustryProtecting consumer privacy and the handling of data continues to be a defining factor in modern marketing on both sides of the Atlantic.
IndustryAdvertisers have been grappling with the changing eco-system surrounding identifiers and specifically 3rd party cookies for several years now.
IndustryLaunched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.
IndustryA recent article in The Drum by Damon Reeve, CEO of Ozone, articulated a theme which has been core to our founding story at AUDIENCES. Reeve incisively makes the case that with it's changes to Chrome, 'Google is driving the digital change that GDPR couldn't'.
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