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Utilising first-party data in retail enhances customer loyalty and retention

Pharmaceuticals

Using first-party data can significantly improve communication with healthcare professionals

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Using first-party data is highly beneficial for marketing within financial companies

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Travel organisations can significantly enhance customer loyalty through personalised travel experiences

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FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens

Hugh Stevens Q&A on First Party Data Activation

News
AUDIENCES Shortlisted for Best Use of Data & Insights at the Northern Digital Awards 2026
AUDIENCES Strengthens Leadership Team Following Investment to Accelerate Global Growth
Featured: AUDIENCES in Conversation with New Digital Age

Things have changed forever - Google Chrome, 3rd party cookies & modern marketing

After a long period of ambiguity and diversion Google yesterday announced that their browser Chrome will in fact continue to handle 3rd party cookies into the future

Industry

Conversion APIs - Time to fuel the algos with omnichannel data

AUDIENCES provides direct connections to 'CAPI' services, enabling advertisers to fuel their advertising activities with omnichannel data

Integrations

Ad Fraud and 1st Party Data - The Forbes debacle & more

The industry has been rocked by the revelations exposed through the report from Adalytics

Industry

Strategic partnership accelerates activation for publishers across North America

AUDIENCES is excited to announce an exciting strategic partnership with Leverage Lab a U.S. leader is the provision of audience data infrastructure

Partners

Google Cloud, AWS & Azure partnerships continue to strengthen

Advertisers and publishers are increasingly turning to their 1st party data as the source of customer identity.

Industry

AUDIENCES closes investment round led by Haatch

AUDIENCES is excited to announce the completion of an investment round led by Haatch.

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