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Retail

Utilising first-party data in retail enhances customer loyalty and retention

Pharmaceuticals

Using first-party data can significantly improve communication with healthcare professionals

Finance

Using first-party data is highly beneficial for marketing within financial companies

Travel

Travel organisations can significantly enhance customer loyalty through personalised travel experiences

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FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens

Hugh Stevens Q&A on First Party Data Activation

News
AUDIENCES Shortlisted for Best Use of Data & Insights at the Northern Digital Awards 2026
AUDIENCES Strengthens Leadership Team Following Investment to Accelerate Global Growth
Featured: AUDIENCES in Conversation with New Digital Age

Match rates and the truth about identity in 1st party data

As advertisers and publishers accelerate their activation of 1st party data AUDIENCES has had a front row seat for how the industry achieves match rates and can share key learnings to drive success.

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InfoSum & AUDIENCES create industry leading integration & partnership

With advertisers and publishers facing the increasing need to establish addressability across advertising mediums, industry leaders AUDIENCES & InfoSum

Industry

Addressable Advertising Accelerates with AI & ML

Advertisers and publishers are accelerating the rate at which they bring 1st party data to advertising and increasing the depth of intelligence which

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Digital Markets Act (DMA) & the acceleration of 1st party data for media

Protecting consumer privacy and the handling of data continues to be a defining factor in modern marketing on both sides of the Atlantic.

Industry

2024 & 1st party data in media - The new normal

Advertisers have been grappling with the changing eco-system surrounding identifiers and specifically 3rd party cookies for several years now.

Industry

Google launches 'Demand Gen' campaigns and unlocks the top-mid funnel

Launched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.

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