Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV
Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives
A recent industry white paper & playbook from AUDIENCES partners Deloitte & Meta provide comprehensive frameworks that empower advertisers to build a first-party data strategy into their marketing mix.
IndustryRecent research from SimilarWeb (via Digital Information World) sees brands and their agencies embracing Snapchat, TikTok & Pinterest in the quest for reach and engagement with relevant audiences.
IndustryNews broke last week of a lawsuit which pitted Saleforce against one it's former VPs of Product Management. The lawsuit relates to claims made at Salesforce's September 2022 Dreamforce conference that its new customer data platform “Genie” operates in “real time,” despite the technology not having real-time capabilities.
IndustryLeveraging 1st party customer data is an increasing priority for business-to-business (B2B) marketers, alongside their consumer oriented counterparts.
IndustryIncreasingly brands are able to leverage data to create predictive and performance enhancing models through the use of artificial intelligence and machine learning. AUDIENCES provides the fast-track for activating these model outputs across the advertising eco-system enabling these powerful insights to inform media buying at scale.
IndustryCreating cross-channel strategies which leverage a range of partners and publishers within each channel is a core element within media planning. Advertisers and agencies increasingly looking to 1st party data to secure their growth and effectiveness objectives and interoperability across channels and partners a powerful capability.
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