FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens
Hugh Stevens Q&A on First Party Data Activation
A recent article in The Drum by Damon Reeve, CEO of Ozone, articulated a theme which has been core to our founding story at AUDIENCES. Reeve incisively makes the case that with it's changes to Chrome, 'Google is driving the digital change that GDPR couldn't'.
IndustryAddressable TV advertising continues to gain traction on both sides of the Atlantic and the latest research from the US only goes to demonstrate the impact it will have on media planning & activation.
IndustryIn his article last month Tom Zawacki built the case for brands accelerating their 1st party data capabilities in the face of challenges across consumer privacy, customer engagement and marketing effectiveness.
IndustryA recent industry white paper & playbook from AUDIENCES partners Deloitte & Meta provide comprehensive frameworks that empower advertisers to build a first-party data strategy into their marketing mix.
IndustryRecent research from SimilarWeb (via Digital Information World) sees brands and their agencies embracing Snapchat, TikTok & Pinterest in the quest for reach and engagement with relevant audiences.
IndustryNews broke last week of a lawsuit which pitted Saleforce against one it's former VPs of Product Management. The lawsuit relates to claims made at Salesforce's September 2022 Dreamforce conference that its new customer data platform “Genie” operates in “real time,” despite the technology not having real-time capabilities.
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