Creating cross-channel strategies which leverage a range of partners and publishers within each channel is a core element within media planning. Advertisers and agencies increasingly looking to 1st party data to secure their growth and effectiveness objectives and interoperability across channels and partners a powerful capability.
IndustryAUDIENCES is not a data processor - This singular fact has enabled many leading brands find a security & privacy compliant solution for getting 1st party data to advertising
IndustryWith the adoption of GDPR & CCPA compliance, businesses have made significant investments in collecting and managing marketing permissions across their various channels and activities. Respecting customer's consent to be marketed to is at the forefront of the modern data-driven marketer's mind.
IndustryAdvertisers are pushing to address the challenges of a changing digital eco-system. With addressability compromised by the depreciation of 3rd party cookies and wider industry change brands and their media agencies increasingly look to the role of 1st party data in driving performance.
IndustryWelcome to 2023. Still no hoverboards or alien invasion but in other areas the future is now.
IndustryBrands are increasingly looking to bring their 1st party data to advertising, driving addressability in digital. Most brands have a range of physical and digital data sets which are valuable sources for audience building and for marketers to leverage for performance.
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