Omnichannel Conversion Capabilities Accelerate & Strengthen Results From Performance To TV
Conversion APIs - the key to identifying interest, intent and motivation in audiences remains key. Informing advertising platforms of campaign objectives
Brands are increasingly feeding 1st party data into paid advertising, realising the benefits of exclusion, inclusion & look-a-like audiences.
IndustryThroughout 2022 retail media featured as a major trend and it only looks to continue through 2023 and beyond. Brands are increasingly looking to access these powerful networks of customers within a context which is primed for commerce.
IndustryBrands are increasingly syncing their first-party data with TV platform registration data in a secure and GDPR compliant environment to reach existing or new customers.
IndustryFacebook and Instagram's parent company Meta this week was handed down a combined €400mn in fines in regards to breaching EU privacy rules. As widely reported, this action may influence how advertising across Meta's platforms leverages user data.
IndustryThe demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
IndustryFacebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.
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