FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens
Hugh Stevens Q&A on First Party Data Activation
Leveraging 1st party customer data is an increasing priority for business-to-business (B2B) marketers, alongside their consumer oriented counterparts.
IndustryIncreasingly brands are able to leverage data to create predictive and performance enhancing models through the use of artificial intelligence and machine learning. AUDIENCES provides the fast-track for activating these model outputs across the advertising eco-system enabling these powerful insights to inform media buying at scale.
IndustryCreating cross-channel strategies which leverage a range of partners and publishers within each channel is a core element within media planning. Advertisers and agencies increasingly looking to 1st party data to secure their growth and effectiveness objectives and interoperability across channels and partners a powerful capability.
IndustryAUDIENCES is not a data processor - This singular fact has enabled many leading brands find a security & privacy compliant solution for getting 1st party data to advertising
IndustryWith the adoption of GDPR & CCPA compliance, businesses have made significant investments in collecting and managing marketing permissions across their various channels and activities. Respecting customer's consent to be marketed to is at the forefront of the modern data-driven marketer's mind.
IndustryAdvertisers are pushing to address the challenges of a changing digital eco-system. With addressability compromised by the depreciation of 3rd party cookies and wider industry change brands and their media agencies increasingly look to the role of 1st party data in driving performance.
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