Facebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.
TechThe team at AUDIENCES are leading a drive for donations at our local Mary's Living & Giving shop in aid of Save the Children
TeamExcellent update to Dentsu's 'The Cookieless World - A Guide for the New Era of Digital Marketing'
TechA day of knowledge sharing, lunch and focussed client oriented sessions
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