FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens
Hugh Stevens Q&A on First Party Data Activation
Welcome to 2023. Still no hoverboards or alien invasion but in other areas the future is now.
IndustryBrands are increasingly looking to bring their 1st party data to advertising, driving addressability in digital. Most brands have a range of physical and digital data sets which are valuable sources for audience building and for marketers to leverage for performance.
IndustryThe 'similar audiences' and/or 'similar segments' features will be removed from Google Ads as of May 2023 and a host of new 1st party data hungry approaches are being promoted to provide marketers with powerful campaign tools to drive addressability.
IndustryBrands are increasingly feeding 1st party data into paid advertising, realising the benefits of exclusion, inclusion & look-a-like audiences.
Industry
