FEATURED: AUDIENCES In Conservation with ExchangeWire - Hugh Stevens
Hugh Stevens Q&A on First Party Data Activation
Facebook and Instagram's parent company Meta this week was handed down a combined €400mn in fines in regards to breaching EU privacy rules. As widely reported, this action may influence how advertising across Meta's platforms leverages user data.
IndustryThe demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
IndustryFacebook introduced the lookalike audience in 2013 and since then various advertising platforms have created their own version. Lookalike modelling in digital marketing was a game changer as it allowed advertisers to target with precision whilst reaching many more people outside of their existing customer base.
TechThe team at AUDIENCES are leading a drive for donations at our local Mary's Living & Giving shop in aid of Save the Children
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