Travel organisations can significantly enhance customer loyalty through personalised travel experiences and tailored recommendations, resulting in higher repeat bookings.
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Leveraging first-party data segments provides deep insights into traveller behaviour and preferences. This helps travel companies refine their advertising strategies and improve customer engagement.
First-party data segmentation improves the efficiency of marketing efforts, ensuring resources are used effectively and campaigns reach the right audience.
Utilising first-party data segments allows travel companies to create highly personalised marketing and advertising campaigns. This leads to more relevant offers and improved booking rates.
Saga plc - Case Study
Hear how Weng Leong and her team are accelerating activation of 1st party customer data in media
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