We work with the world's largest agencies to enable their clients to unlock value from their 1st party data. Our partnerships leverage the combined media strategy, planning and buying expertise of agencies with the marketing-leading AUDIENCES cloud-native application.
The 'similar audiences' and/or 'similar segments' features will be removed from Google Ads as of May 2023 and a host of new 1st party data hungry approaches are being promoted to provide marketers with powerful campaign tools to drive addressability.
Leading omnichannel retailer Pets at Home is shortlisted by the DMA within its highly prized 'Media Strategy' category. Building a 1st party driven media strategy is a cornerstone of Pets at Home's success, enabled by AUIDENCES.
