Continuing to grow the collaboration with iProspect
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
Advertisers are pushing to address the challenges of a changing digital eco-system. With addressability compromised by the depreciation of 3rd party cookies and wider industry change brands and their media agencies increasingly look to the role of 1st party data in driving performance.
Three UK leveraging AUDIENCES to drive 1st party driven search & social campaigns via Zenith
Launched this month 'Demand Gen' brings a powerful new top-mid funnel approach which leverages look-a-like methodogies to drive brand awareness and consideration in an increasingly focussed and optimisable direction.
