Continuing to grow the collaboration with iProspect
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
Continuing to grow the collaboration with iProspect and wider Dentsu with a day of knowledge sharing, lunch and focussed client-oriented sessions - Thank you Pete Coates & Ash White for hosting!
A recent industry white paper & playbook from AUDIENCES partners Deloitte & Meta provide comprehensive frameworks that empower advertisers to build a first-party data strategy into their marketing mix.
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the power of first-party data.
The demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
