Press Release: AUDIENCES, Raises £2.1 million to Accelerate Market Growth
London, 11th November 2025 – AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the adtech community.
AUDIENCES is disrupting the adtech industry with its industry-first solution, enabling advertisers and data-owners to activate their own proprietary first-party data securely and effectively. AUDIENCES’ software runs entirely within the customer’s own cloud environment, eliminating the risks linked to data movement in traditional SaaS models. Uniquely, this means that AUDIENCES is not a data-processor as determined by GDPR.
Established to offer a launchpad for emerging businesses in the digital media space, FPC plays an integral role in driving cutting-edge development in the adtech space. Amounting to £1.2 million, FPC's investment in AUDIENCES is the first from Fund 2, the second of its highly specialised VC investment funds, created to support early-stage businesses in the advertising and marketing technology industries. The remaining investment is through participation by Haatch, AUDIENCES’ original pre-seed investor, marking the specialist fund’s confidence in the value and potential of the business.
“Our approach solves the challenges brands and data-owners face with first-party data,” said Rob McLaughlin, CEO and co-founder of AUDIENCES. “We bridge the last-mile to value for organisations which have first-party and proprietary data, enabling activation faster and with zero privacy & security risk. It’s such an exciting time within the adtech ecosystem and we are further energised to be capitalised for this next phase by FPC and with Haatch doubling-down.”
The company is already working with well-known brands in Europe & North America, including Pets at Home, SAGA plc, and pharmaceutical giant Becton Dickinson, demonstrating the platform’s ability to deliver fast, measurable results across multiple sectors. Technical and go-to-market partners include the hyper-scalers such as Snowflake, Databricks and Google. Collaboration is also deep across the agency holdco and independent landscape. The new funding will support the company’s go-to-market whilst the team continues to develop product in-line and ahead of the market, helping AUDIENCES scale its innovative solution to more brands seeking secure, high-impact first-party data activation. To support this next phase of growth, AUDIENCES is also expanding its senior leadership team across marketing, sales and technology, with new hires joining the business this month.
“Rob & Matt are an incredibly strong founding team, and have already run a successful business together. Their passion and determination to succeed really grabbed our attention. This, together with their unique first-party data solution that’s driving high-value innovation in the industry, means AUDIENCES hits the bullseye in terms of our investment thesis at FPC”, added Rich Ashton, Managing Partner, FPC. “The ecosystem needs a fresh approach to first-party data. Legacy systems that push valuable data through multiple hops in the supply chain, increasing risk with each additional step, have created an unnecessarily complex landscape. Solutions like AUDIENCES, which activates a brand’s own data directly, within their own environment, are key to building a more efficient, scalable and transparent adtech space..”
For any media enquiries, please contact Helen Mussard, VP of Marketing, AUDIENCES - helen.mussard (at) audiencesdata.com
