The Cookies Is Dead, Long Live First Party Data! - AUDIENCES Co-founder & CEO Rob McLaughlin speaking at an event at the Royal Society of Chemistry
Rob commented, “it was really great to be in a room full of marketing practitioners, understanding how to leverage first-party data to drive addressability in advertising"
AUDIENCES provides direct connections to 'CAPI' services, enabling advertisers to fuel their advertising activities with omnichannel data
The demise of 3rd party cookies is well chronicled and AUDIENCES clients have often sighted these industry changes as a key reason to activate 1st party data in digital advertising. Our team sat down and consolidated information from across the technology eco-system to create a concise timeline for these changes, inclusive of Google's latest announcement.
