AUDIENCES Shortlisted for Best Use of Data & Insights at the Northern Digital Awards 2026

November 2025: We’re delighted to share that AUDIENCES has been shortlisted at the Northern Digital Awards 2026 in the category Best Use of Data & Insights, in partnership with Parkdean Resorts and Carat.

Our joint entry, “Fueling Fresh Demand: How Parkdean Reimagined Growth with First-Party Data,” recognises a standout collaboration that combined advanced data activation, audience strategy and creative excellence to deliver real commercial impact.

A Partnership Built on Data, Insight and Innovation

Parkdean Resorts set out to unlock new ways of driving demand in a challenging travel market, looking beyond traditional above-the-line channels to fuel growth through first-party data. Through a blend of intelligent segmentation, high-quality creative and rigorous incrementality testing, the campaign delivered incredible results, demonstrating how the strategic use of first-party data can reshape digital performance and create long-lasting pathways for growth.

A Thank You to Our Partners

This recognition is shared equally with the exceptional teams at Parkdean Resorts and Carat. Their trust, collaboration and commitment to innovation made this campaign possible, from data strategy and creative development to measurement, testing and activation.

Looking Ahead

Being shortlisted is a fantastic acknowledgment of what can be achieved when brands, agencies and technology partners unite behind a data-driven strategy. We’re incredibly proud of the work and excited to celebrate with Parkdean Resorts and Carat at the awards inFebruary.