Addressability in digital advertising has been subject to significant disruption, with consumer sentiment, regulation and fundamental changes in how browsers & apps handle identifiers. In parallel brands have accelerated their ability to collect and manage 1st party customer data  presenting the opportunity for advertisers to leverage their own intelligence for competitive advantage in media buying.

AUDIENCES is novel in enabling brands to leverage their 1st party customer data from within their own cloud infrastructure allowing them complete enterprise control and governance, critical for information security & privacy compliance and accelerating the path to activation.

It was against this backdrop that AUDIENCES was conceived and fast became the leading cloud native solution in delivering first party customer data to advertising & marketing platforms.