Use Cases

Some intro text here Utilising 1st party data of existing customers to suppress defined audiences from new customer paid media activity. Utilising 1st party data of existing customers to suppress defined audiences from new customer paid media activity. Utilising 1st party data of existing customers to suppress defined audiences from new customer paid media activity

Industry Use Cases

Retail

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Pharmaceutical

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Travel

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Financial Services

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Investment Fund

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Teleco

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

B2B

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Retail Media

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Utilities

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

CPG

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Publishers

Lookalike

Leverage segments of your current customers to reach new prospects who share similar qualities. Utilise your first party data to create customised seed audiences and let the ad platforms do the rest. Using information based on demographics through to interests a new audience is created, ready to super-charge your marketing campaigns.​

Exclusion​

Ensure that your current customers never see irrelevant advertising from your brand again. Exclude customers from marketing campaigns when they are unlikely to convert. Save advertising spend and improve brand image at the same time.​

Targeting

Nobody knows your customers better than you, use insights gained from your data to target defined customer audiences with the right ads. AUDIENCES updates in real-time with no need for manual uploads meaning your audience lists are always up to date.​

Activation Within 4-6 Weeks

Marketing Data Schema

Standardised data schema, with flexibility to expand.

Focused on utilising readily-available, valuable-for-advertising data.

Works with all common database environments

Designed for Infosec

Mandates consent for marketing.

Automated SHA-256 hashing algorithm ensures no PII-data can be shared.

Inherits existing data environment security standards.

Self-contained deployment

Requires single low spec Linux virtual machine to be set up within Client data environment.

Single software package for installation, full code access to build trust.

Config and testing

Establish internal permissions for software to access single data table and whitelist end-points.

Secure authentication token process to persist access to key Advertising platform accounts.

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