Deployed in the brand’s data environment, enabling fast & secure access to all 1st party data & intelligence
Aggregate key data and intelligence for Advertising in one dedicated location in your brand’s data environment
Clean and simple interface for building your client’s customer-data driven audiences
Continuously process and upload their audiences to their priority Advertising Platforms
Activate in standard campaign workflows, alone or combined with existing audiences
AUDIENCES reads directly from your customer data tables enabling it to have a real-time view of data attributes, enabling dynamic segmentation to underpin audience creation and updates - As your customer data evolves so do the audiences that you share with advertising & marketing platforms
By leveraging your 1st party customer data AUDIENCES is naturally cookieless. Identity is handled deterministically via identifiers such as email address, telephone number and/or the wider variety of match keys available within the advertising & marketing eco-system
Create, manage, publish, control and clone audiences from within the application. Built with data oriented marketers and marketing orientated analysts in mind, AUDIENCES provides a balance of templated processes and custom controls
Consent is built into all AUDIENCES components, providing brands complete control of how their customer is used and enabling changes in consent at the customer level to be reflected in real-time
Implement AUDIENCES in less than 4 weeks and accelerate towards activation of 1st party customer data, extensible data schemas and connectors enabling activities to scale in sophistication and volume over time
Inheriting the information security standards & protocols of your cloud infrastructure AUDIENCES is built to live natively within your enterprise environment and conform to existing governance