The Future of data activation in the cloud-native era - Snowflake, AUDIENCES, IPG and others in conversation

The industry gathered on 9th September for discussion and celebration of the challenges, opportunities and innovation across the ecosystem at ATS London. Key topics under review included the unbundling of adtech, retail media, curation and the the cloud tax however one of the most lively debates surrounded the future of data activation.

The major players defining the future of data activation included Snowflake, AUDIENCES & various agency and DSP/SSP. At a high-profile panel representatives took to the main stage at ATS. Our CEO Rob McLaughlin joined Snowflake's David Fisher, Industry Principal Media, Entertainment & Advertising EMEA alongside the wider industry in a lively discussion which ranged from the current state of activation, cloud data and datawarehouses, opportunities for activation at scale & what's next.

Sharing joint client examples both AUDIENCES & Snowflake were able to contribute significant insights to demonstrate the power of activation when enabled from the datawarehouse and cloud infrastructure - Attendees voted on their views of the ecosystem with data privacy & security coming out the the number one requirement to be satisfied in order to achieve data activation at scale

Leading advertisers & publishers are already using AUDIENCES to accelerate activation of 1st party data across advertising with zero compromise to privacy or security.

Contact AUDIENCES to discuss how to accelerate activation of your 1st party data.

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